They say that first impressions last forever, and never is that every true than when it is a question of an ad designed to sell real estate. People sell houses for a million reasons. However, they buy them for any one: Because they fallen in love in that particular house. And why do they do that? They do so because that house has spoken to them, has touched them, has created positive, welcoming emotions and fits an internal image they carry within themselves of what their ‘home” looks like.
So the first rule of writing great ad copy for the net, copy that will sell your house, is to eschew ‘real estate speak” and write an ad that is grammatically correct, without leavening it with abbreviations.
Adding to this tiny house listing discussion
What is the front of your house made from, and of what style of domestic architecture does it belong? Write down brick or vinyl siding or whatever is the main structural material, then describe your house: Colonial, split level, ranch, farm house, Victorian, Tudor, modern—which description fits best? (Many houses are a mixture of styles, if you require to, do a little bit of research online to find the most applicable match).
This Could Lead To Other Ideas
Do you enter your home through a porch? Write it down. Is the front door noteworthy in any way: is it new, energy-efficient, or original to a vintage house? Is it charming, or elegant or in any other way distinctive? Write it down; front doors have emotional impact and many buyers will have strong preferences for door types, so be specific. It may be that you’ll only use 50 percent of the features you’ll add to your list in the actual ad, but I want you to write any and all that makes your house, well, your house.
Keep your tour—and your list—in the following order: First describe the exterior front of your property, meaning the part through which a visitor would enter. Next, describe the hall or wherever someone will enter.
You will then walk through and explain in greater detail the public areas of your house, the parts open to guests: The living room, dining room, hallway, any guest bath, or other space where visitors would be welcomed. In reality, modern life has blurred the historic distinction between ‘public” and ‘private” spaces in our homes (also referred to as ‘formal” and ‘informal” areas), so that rooms that were once considered ‘family only ” are now considered open to anyone invited into the house. It’s hard to see, with our current fixation on big, open kitchens, that those rooms were once off limits to guests, but older house such as ours may always have a door between the kitchen and dining room intended to keep that private space out of sight to dinner guests. For the good of the ad, pretend those outdated, formal rules still apply because it will make your ad flow much more smoothly to do so.
Is the fireplace large, or surrounded by brick or marble? Write it down. Do the same with every feature on your list: does the guest bath have original or beautiful tile work? When you write your ad, you can then use the synonyms feature available in most editing software to look for the best possible adjective, so don’t worry about repeating yourself on your preliminary list.